XPO TORRANCE, CA
XPO provides worldwide mailing solutions. They wanted to increase their sales by "getting the word out" about their small, but growing company. We developed unique positioning and a wide range of support programs to grow their business.
XPO directly competes with one of the largest companies in the world. Their biggest advantage is that the competitor had set programs that could not easily be tailored to their customers. XPO could easily customize programs, allowing us to leverage this main difference. We created a unique tag line to communicate this and used this for the basis of all branding efforts.
"Inventing your postal solution."
This included website, brochures, and low cost trade show booth design. Website features methods to capture potential customer information.
Sales Kit Folder
Marketing Activities – Direct Mail
Ongoing, low cost direct mail has been a key business development tool. This includes general marketing campaigns, PR mailers and pre and post trade show mailers.
Handle media and periodic press releases to key media outlets.