Villa Roma Sausage CompanyONTARIO, CA

Villa Roma Sausage Company offers the leading Italian dinner sausage for the Los Angeles market. To further their growth they desired to update their brand image and increase their awareness in the marketplace. Over a one year period, developed and supported the following efforts.

Positioning

Developed a "Fresh & Natural" positioning that leveraged Villa Roma's strengths that could not be matched by the national brand

Package update and redesign

Removed clutter and focused on their advantages over the competition.

Public Relations

Arranged for the publication of articles with pictures on the front page of Riverside Press Enterprise and the front page of the business section of the Inland Valley Daily bulletin. Also mentioned on ABC- channel 7 news. http://www.pe.com/sports/baseball/angels/stories/PE_News_Local_D_sausage03.dd91e8.html

Media Support

Radio, FSI (Sunday Newspaper Coupon section), Electronic Billboards, Truck Graphics.


Los Angeles Angels Baseball Tie- Ins

Developed a co-branded Villa Roma Angels sausage product for retail stores. Supported sponsorship with Angels Stadium including product being sold in over 10 locations, free standing sausage carts, graphics for Villa Roma. Also formed a sponsorship with the Ducks.

General Marketing Support

Recipe Contests, Customer Newsletter, Broker Sales Meeting Presentations, Website Enhancements Trademarks.

Villa Roma is a registered trademark of Heatherfield Foods. Inc.
Angels Baseball is a registered trademark of Angels Baseball LP Moreno Baseball.

 
 
2013 Stallman Marketing