Villa Roma Sausage CompanyONTARIO, CA
Villa Roma Sausage Company offers the leading Italian dinner sausage for the Los Angeles market. To further their growth they desired to update their brand image and increase their awareness in the marketplace. Over a one year period, developed and supported the following efforts.
Positioning
Developed a "Fresh & Natural" positioning that leveraged Villa Roma's strengths that could not be matched by the national brand
Package update and redesign
Removed clutter and focused on their advantages over the competition.
Public Relations
Arranged for the publication of articles with pictures on the front page of Riverside Press Enterprise and the front page of the business section of the Inland Valley Daily bulletin. Also mentioned on ABC- channel 7 news. http://www.pe.com/sports/baseball/angels/stories/PE_News_Local_D_sausage03.dd91e8.html
Media Support
Radio, FSI (Sunday Newspaper Coupon section), Electronic Billboards, Truck Graphics.
Los Angeles Angels Baseball Tie- Ins
Developed a co-branded Villa Roma Angels sausage product for retail stores. Supported sponsorship with Angels Stadium including product being sold in over 10 locations, free standing sausage carts, graphics for Villa Roma. Also formed a sponsorship with the Ducks.
General Marketing Support
Recipe Contests, Customer Newsletter, Broker Sales Meeting Presentations, Website Enhancements Trademarks.
Villa Roma is a registered trademark of Heatherfield Foods. Inc.
Angels Baseball is a registered trademark of Angels Baseball LP Moreno Baseball.
