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MailersClub
LOS ANGELES, CA

MailersClub has grown to be the leader in personalized printing and mailing programs. I started working with the company about six months prior to launch. They had a very interesting offering – taking a product (direct mail) that had always been handled as a custom operation, and automating the process. In fact, they were able to turn historically small money losing jobs into profitable ones! Further, they incorporated personalization, a technique that dramatically increases response rates.

MailersClub, like many start-up companies, had a very limited advertising budget.

To gain awareness and trial, many low cost programs and alliances were created. These included personalized direct mail, email marketing, SEO and strategic relationships. After almost a year of work, we developed a relationship with infoUSA, a world leader in supplying prospecting lists. This publicly traded company, with tens of thousands of customers, now offers direct mail through MailersClub. The marriage made sense, as infoUSA already had the customers, and most of these customers buy lists with the express purpose of doing a mailing. This created higher sales and profits for both companies. Strategic relationships were also developed with IBM, Ingram Micro, ACCPAC (a Division of Computer Associates), Dermologica, and many others.

Specialized Search Engine Optimization techniques also played a major role. Since MailersClub offered a fully automated online system, online users were a key target. By utilizing several creative techniques, including high quality links, MailersClub skyrocketed from complete anonymity to #1 at both Google & Yahoo in an extremely competitive category. Best of all, SEO is the one of the lowest out-of-pocket marketing tactics available, yielding an exceptional ROI.