Steve Stallman is the President of Stallman Marketing, a firm that builds businesses by focusing on marketing and branding.  This is done by understanding the customer and then building relationships with those customers. He has over 25 years experience as a marketing and sales executive in brand, strategic and tactical marketing. Steve has created and executed strategic plans, consistently yielding +50% sales increases. Industries include food, technology, computer hardware & software, retail and service.

Specializing in:

  • New Product Development – from concept to national distribution.
  • Branding & Re-Branding – positioning companies and products to boost sales.
  • Marketing Planning – from simple programs to full plans.
  • Execution of Marketing Tactics – website development or enhancements; targeted advertising such as Pay Per Click, SEO and direct mail; mass media; social media; on-line reputation management programs; low cost viral campaigns, innovative contests, PR and guerilla marketing.

Steve has played a significant role in steering the marketing strategies in major companies, and managing multi-million customer databases. He has also aided many small companies and start-ups with limited budgets. Strategic alliances have been developed with major food companies, professional sports teams and major technology firms.

One secret to Steve's success has been his ability to identify customer motivations. He uses this motivational information to create action-oriented advertising, hitting the consumer's emotional buttons.

He often develops highly creative database driven, personalized direct mail to break through the clutter and achieve high response rates. Internet marketing activities are usually a critical component in today's environment.

Steve uses web sites to build long-term relationships with customers. Using specialized, underutilized SEO techniques, he helped a client jump their web site ranking from complete anonymity to #1 at both Google & Yahoo, in a very competitive category.

He is proficient in taking new products from concept to national distribution. Some of the products that Steve developed became top sellers, including Naked Juice Green Machine Juice (Division of Chiquita now owned by Pepsi) and Lean Pockets (manufactured by Chef America now owned by Nestle). To combat the competition, he invented the microwave crisping sleeve design concept used to make Hot Pockets crispy in the microwave.

Steve introduced retail packaged salads to the consumer under the Ready Pac brand. He developed a co-branded retail product with Villa Roma Sausage and the professional baseball team – the Los Angeles Angels of Anaheim. Early in his career he obtained exclusive rights to introduce Barilla pasta, the #1 pasta in the world, to the United States.

He is an advocate of great customer service and pursues it with a passion. Steve has taken various courses, including one by Disney, a world leader in customer service.  He has given numerous motivational customer service speeches.

Steve is trained in all forms of media, including mass media planning, buying and analysis. He has effectively used direct and loyalty marketing tactics to attain high customer traffic growth. Steve loves to use guerilla marketing and has developed grass root teams to work at retailers and events. He has managed outside agencies and directed an in-house advertising shop. Steve has built national sales networks, and designed highly creative promotions including sweepstakes.

He has held various Director and Vice President of Sales & Marketing positions for companies that are leaders in their field. Steve has first-hand experience taking a company through an IPO. Steve joined Smart & Final with the mission of positioning the organization to go public. The IPO, on the NY Stock Exchange, was successfully accomplished within 18 months. He has also helped small companies grow, such as Chef America, which sold to Nestle for $2.4 billion.

A graduate from a top business school in the northeast, Rider University, Steve majored in both Marketing and Management & Organizational Behavior.

Steve is also the President of the Food Consultants Group. The Food Consultants Group is the most diverse organization in the world covering every aspect of the food industry – Retail, Restaurants, Foodservice and Food Processing. You can choose from working with a single food consultant to a multi-disciplined team to handle all your food related needs. You will save money by only hiring what you need, when you need it.

He is also the Past President of the DMAsc (Direct Marketing Association of Southern California). Steve taught marketing classes for the Women's Enterprise Development Corporation and is a frequent speaker on a variety of marketing topics. He is an avid tennis player, works out every day to stay in shape, and reads everything he can find about marketing. Stallman Marketing is affiliated with a wide range of highly experienced marketing professionals to support their clients’ needs. This includes design firms, public relations companies, creative teams, search engine optimization specialists and media buying.

Organizations:

  • FOOD CONSULTANTS GROUP – President
  • DIRECT MARKETING ASSOCIATION SOUTHERN CALIFORNIA (DMAsc) – Past President
  • TECHNOLOGY COUNCIL – Past Chairman Marketing Group
  • WITI (WOMEN IN TECHNOLOGY INTERNATIONAL)
  • MAILERSCLUB – Past Board Member
  • NAWGA ADVERTISING AND SALES CONFERENCE– Past Chairman

Visit the Case Studies webpage for marketing examples. http://brandingforprofits.com/CaseStudies.htm

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